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CLIENT: BOUCHERON 法国顶级高级珠宝品牌 PROJECT:如何吸引更多中国高端消费者 OUR MISSIONS : 确立品牌数媒战略,针对品牌所有销售人员的关于中国高净资产消费者习惯的系统培训。 针对品牌在中国旅游市场的认知度低的情况,通过对同行业以及对品牌的诊断分析,使品牌 marketing 和 Communication部门领导对行业趋势、竞争格局和企业如何争取旅游资源里高端客户的战略建立系统认识,并确立了以微信,微博为主要渠道的数媒品牌战略,同时组织落实了针对品牌所有销售人员的关于中国高净资产消费者习惯的系统培训。 /sites/default/files/boucheron-cover.jpg